Question 5 The promotional element of the traditional marketing mix is more important for services than it is for goods because services are: A. homogeneous. B. inventoried. C. intangible. D. simultaneously demanded and supplied.
To take advantage of significant differences in operating costs between countries C
Question 7 Tangibles include: A. perishable goods. B. the physical evidence of the services. C. cyclical stability. D. demographic factors.
Question 8 Off-peak pricing: A. is used to overcome problems associated with the homogeneity of services. B. is a strategy used to deal with fluctuating demand for services. C. creates time, place, and form utility. D. is used to separate the service provider from the service.
Question 9 If you were asked to distinguish between a service and a good, you could correctly say: A. the customer is the end user for services, and the co-producer for goods. B. collaboration between buyer and seller is highest for goods. C. a greater number of brands of services are available than brands of goods. D. the customer owns a good, but owns the memory of a service.
Question 10 Which of the following statements about products and services is true? A. Collaboration is higher between the buyer and seller of a product, than between the buyer and seller of a service. B. The goal of producing a service is uniqueness; the goal of producing a product is uniformity. C. Quality control activities for both services and products compare expectations to experience. D. With both products and services, the consumer is the end user and not involved in the production process.
Question 11 Which of the following is an example of a defensive strategic goal that might be used to explain why MTV developed MTV European, a pan-European cable and satellite system that transmits music-based programming across the continent? A. To maximize its total sales revenues B. To improve its overall market position C. To preempt competitors’ global moves
To increase its long-term growth and profit prospects D
Question 12 There is a small, but growing, ent in China. Which of the following is an example of a defensive strategic goal that can be used to explain why American manufacturers of golfing equipment like Wilson and Titleist are eager to export their products to the Chinese? A. To improve overall market position B. To increase long-term growth and profit prospects C. To avoid being locked out of markets by arriving too late D. To take advantage of economies of scale
Question 13 Exxon Mobile opened its first On the Run store in Chile. The store combines the familiar pumping islands out front, convenience stores, and separate food courts. The success of that store led to the opening of more AK payday loans than 300 On the Run stores worldwide. Which of the following is an example of an offensive strategic goal that can explain why Exxon Mobile developed On the Run stores? A. To increase long-term growth and profit prospects B. To preempt competitors from opening similar stores D. To avoid being locked out of markets by arriving too late
Question 14 Which of the following is an example of an offensive strategic goal that might be used to explain why Eastman Kodak is eager to expand into new international markets? A. To preempt its competitors’ global moves B. To increase its long-term growth and profit prospects C. To compete with foreign companies on their own turf instead of in the United States D. To take advantage of significant differences in operating costs in other countries